منابع مشابه
Self-Validation of Cognitive Responses to Advertisements
Two studies tested the notion that the confidence consumers have in their cognitive responses to an ad can increase or decrease the favorability of product attitudes. Increasing confidence in positive thoughts enhanced advertisement effectiveness. Increasing confidence in negative thoughts reduced advertisement effectiveness. These self-validation effects occurred regardless of the type of prod...
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This research investigated motivational influences associated with age on responses to emotional advertisements. Experiment 1 showed increased liking and recall of emotional ads among older consumers and that time horizon perspective moderates these age-related differences. Experiment 2 revealed influences of age and time horizon perspective on responses to different types of emotional ads. Ads...
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Two very basic ideas in sexual selection are heavily influenced by numbers of potential mates: the evolution of anisogamy, leading to sex role differentiation, and the frequency dependence of reproductive success that tends to equalize primary sex ratios. However, being explicit about the numbers of potential mates is not typical to most evolutionary theory of sexual selection. Here, we argue t...
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Public advice columns have provided information, satisfied reader curiosity, and ignited discussion since the late 1600s. The role of the advice columnist can be understood as a form of cultural intermediary who identifies and assesses individual problems of potential relevance to wider audiences. Online columnists are now joined in this analysis of the human condition by communities of contrib...
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Casual observation suggests that Internet media firms sometimes allow consumers to pay to remove advertisements from a free advertisement-based product. In this paper I characterize when this business model is optimal and analyze its impact on advertising quantity and the distribution of surplus. The optimality of the business model depends on the relation between product quality, the annoyance...
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ژورنال
عنوان ژورنال: Personality and Social Psychology Bulletin
سال: 1984
ISSN: 0146-1672,1552-7433
DOI: 10.1177/0146167284103002